Even though most things run through the internet in 2014, your contacts will still expect business cards from you (Sessions.edu, 2012). “A business card is an integral part of any good marketing plan. For its size and cost, it is probably the most powerful part” says an article from entrepeneur.com. Simply put, business cards can be your gateway into good business, new clients, and a great reputation. However, sometimes business cards just don’t make a good impression on whoever receives them. We want you to have the best business card to represent your company.
Your business card should match the image of what your business wants to display. It should match the kind of business you are running or working for. For example: If you are handing a business card out to someone to promote a funeral home, you do not want to have an image with a cartoon jumping around, or crazy fonts on it, you would like it to look sophisticated and respectful, with a normal, easy to read font (Gordon). If your business card does not match the image of your business, people may get the wrong idea. There are five main types of business cards that you should consider for making your own are:
- Basic cards. A basic card is usually printed in black ink on plain white or cream stock. This is a good style to choose when utility is all you need
- Picture cards. Images representing a product or service, or a benefit your business provides, can help you communicate your business better than dozens of words.
- Tactile cards. Some cards are set apart not so much by how they look as by how they feel. They may use nonstandard materials, such as metal or wood, or have unusual shapes, edges, folds or embossing.
- Multipurpose cards. A card can do more than promote your name and business, it can also serve as a discount coupon, an appointment reminder or some other function. It may also provide valuable information that the average person may need.
- Outside-the-box cards. A wildly original, fanciful or extravagant presentation can draw extra attention.
After deciding your preferred style of business card, you now must make a few more decisions. You must decide the weight (most business cards are printed on 80-pound cover stock), finish, color (which can be a lot of fun), and quantity. Making these decisions may seem like small decisions, but they are very important in creating the image you want people to see. Lastly, do not forget to include the essentials such as: your name, title, company name, address, phone numbers, email, and website.
You are now on your way to creating an incredible business card!
Written by Cameron Floyd, Account Coordinator.
Cameron Floyd is a senior at UNC Charlotte with a driving passion for Public Relations. He hopes to one day practice public relations for a national band.
Source: “Why Business Cards Still Matter in the Digital Age.” Notes On Design. N.p., n.d. Web. 10 Oct. 2014.
Source: Gordon, Kim, and Ivan Misner. “Creating a Great Business Card.” Entrepreneur. N.p., n.d. Web. 10 Oct. 2014.