Too often, students are surprised by the assignment of pitching a campaign to a client. Suddenly, nerves set in, palms become sweaty and a panic attack sets in. Being prepared and knowing the strategies to use while giving a presentation can prevent all of these symptoms from occurring.
Carl Kwan is well known for his popular YouTube videos, which suggest tips for delivering a wonderful and effective presentation. Kwan has a variety of tips to help anyone become an above average presenter. In the public relations field, professionals will constantly be pitching campaigns to clients. The end of a presentation is the last thing a client will hear about a campaign pitch, and it’s the part that you want to be the most powerful and memorable. It is important to know the formula to wrapping up a presentation in an engaging way. The following tips will ensure a successful end to any campaigns presentation and hopefully the desired result of client approval of your campaign.
The end of your presentation should always connect to the beginning and main content of the presentation. Doing this ensures that the audience is reminded of what they just heard. Carl Kwan used this outline strategy for concluding a presentation:
- Reintroduce your topic and say “And that is…(Your subject)”
- What I talked about was (Summarize your key points of the presentation)
- State, “the first thing I want you to do when you leave here today is…” (Call to action)
- Say thank you
- Ask if there are there any questions
Having this basic outline as a formula to successfully close a campaign pitch is useful because it is engaging to the audience. Stating the topic of your presentation again, reiterating key points and finally giving the audience a tasks (call to action) is the formula for a solid conclusion. A call to action is important because the audience needs directions or guidance. Including the call to action in your conclusion is highly recommended because the audience needs to make reality out of the information you just gave them. Kwan uses his formula for an excellent conclusion in the following example.
- “And that is cross-cultural awareness “
- “What I talked about was the importance and influence of culture, my own cross-cultural experience, and I gave you a cross-cultural awareness framework.”
- “The first thing I want you to do when you leave here today is to implement the first step in the framework and write down your motivation for improving your own cross-cultural awareness.”
- “Thank you”
- “Are there any questions?”
While the previous outline by Kwan was just an example, you can always have variations of this closing technique. Including a little more information relevant to your campaign or closing with some kind of activity/interaction between you and your client would be a great idea! For more tips on presentations or to check out the video on presentation conclusions, check out Carl Kwan at https://www.youtube.com/watch?v=MXSRRcA8yII