Every student comes to the point in their college career when the end is near and it’s time for job applications and interviews. Time to change out of the usual class t-shirt attire and trade it in for dresses and suits…but will that be enough? As popular as social media has become over the past couple years, it’s no surprise potential employers will look at your profile before hiring you, and they’re probably right to.
What does this mean? Well, a couple things actually.
1) The picture of you dancing on the table at the bar needs to go
We understand- you like to have fun! However, not every fun thing you do needs to be in the public eye. Have a mentor go through your pictures and delete what may seem unprofessional or make it private! Who knows, your co-workers may enjoy dancing on tables too…but find that out before you let them know the real you.
2) Beware of TUI
It’s always entertaining scrolling through your TL the morning after a night out and receiving favorite notifications on a tweet you don’t remember tweeting…you had no idea you went to cookout! Tweeting under the influence can be a dangerous thing. Luckily, there’s a delete button…but if you have friends like mine then you know there’ll be screenshot copies to remind you the next day. A big part of Public Relations is social media and tweets with accurate grammar. Businesses want to know they can trust you to not tweet anything harmful about their company…and what better way to prevent that than starting with your own account?
3) Everyone likes surprises
There’s nothing wrong with a public account. If you do it the right way it can be a great tool to show employers your personality, and hey, it could even help you land that interview (13 Retweets?! I mean you’re basically already famous). However, if you’re not 100% confident that there’s nothing there you may regret, it won’t hurt to make it temporarily private until you land the job of your dreams. Be that mystery job applicant that they have to call in for an interview to find out more about, not being able to see your accounts may be intriguing enough for them to want to learn more…like I said, who doesn’t love surprises?
So what’s the answer? Well that’s up to you. With positives and negatives on both sides, it comes down to your own judgment…take down those embarrassing photos, proofread your tweets, and put yourself in the employer’s shoes. If you saw your profile from their standpoint, would you hire yourself?
Cady Ray is a senior majoring in Communications Studies with a concentration in Public Relations. She is set to graduate early in December 2015. Cady Ray finished her term as Secretary of PRSSA and her internship with 49er Athletics Media Relations department last semester. She’s currently an intern at SPARK Strategic Ideas and is excited to experience the agency side of PR. She works as Resident Advisor on campus and is a member of Alpha Delta Pi sorority. Cady Ray also serves on the Panhellenic Executive board as Director of Recruitment Counselors. When she isn’t working or in school, Cady is usually planning or stressing about something… In her spare time though, she loves to read books and watch movies, or even splurge for a ticket to watch her favorite sports teams play.