The Relationship Between Public Relations and Twitter

In this day and age, most people are on some form of social media or at least know of it. Twitter, can be considered one of today’s most popular social media sites. Many people look to twitter not only for entertainment but also for news. In many situations, the public may look to twitter as a play by play of a live event. For example, while watching an award show, such as the MTV Video Music Awards, people will tweet their opinions about who won, what a celebrity was wearing, or any controversial event that may have happened.

So with twitter being so prominent, would it be smart for public relations professionals to take advantage of this media outlet? I can think of three good reasons for why the answer is yes.

First, a tweet can only be comprised of 140 characters, this will allow PR practitioners to share their information in a very straight forward and concise way. When looking at a twitter for a certain company, a client will be able to easily find the information he or she is looking for without all the extra fluff.

Second, tweets are not just a once a month update but because they are shorter they can happen more often. This will ensure that everyone is up to date on the happenings of that particular company, especially in a crisis situation.

Lastly, twitter is not just a one-way communication outlet. Followers can retweet, favorite or even tweet back their responses and opinions. Therefore, the feedback is still a factor in this form of Public Relations.

Twitter will not always be one of the hottest forms of social media. But for the time being, it can be a very affective platform for public relations. So it is smart to take advantage of all that twitter has to offer for a company and its publics.

Natalie McNeil Bio 2Natalie McNeil, Spring 2015 Account Coordinator

Natalie McNeill is a junior at UNC Charlotte. She is a member of PRSSA and has one internship experience so far. Natalie hopes to venture into fashion PR or event planning.


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