Public Speaking Tips

When it comes to communication there are many things that have a factor in how the subject being discussed can be portrayed. It has to deal with how the speaker is communicating to the audience. If the audience is a judgmental audience then the speaker will be careful to what is being said.

The speaker needs to be honest about his or her subject they are discussing. Dishonesty can be seen through non-verbal communication, non-verbal communication is 75% of speaking.

A speaker seems more authentic when they speak about subjects that are important to them or personal. When a speaker is communicating about a personal subject adding in examples from their own life, it makes the speaker seem more authentic all together.

Creating good speaking habits is a way to enhance your competence when speaking. One way to enhance your competence is doing away with verbal fillers, reducing unnecessary hand gestures, and maintaining good eye contact with your audience.

When speaking in public about certain emotional and political concepts, the speaker needs to do away with his or her own biasness. Dogmatism is when a person confuses his or her own opinions with facts. This will make a speaker seem less knowledgeable about the subject they are trying to enlighten others about.

When addressing an audience in public, a speaker needs to shy away from negativity. Negatively speaking often gives the audience an unsettling view of the speaker, which in turns prompts the audience to pay less attention to the speaker.

On the positive side of public speaking, reducing uncertainty and having clear goals of the conversation is a great way to ensure and understanding audience.

On subjects of persuading people to be active in certain matters, having integrity is an important part; leading by example is a way to confirm to the audience of your own integrity.

Also, maintaining a specific pace and order is a strong tool to use when communicating publicly. Using a pyramid like way of ordering information is a useful way to ensure that the important information is presented first. Presenting the information from most to least important or specific to general is one way to use a pyramid like theory of ordering information.

Making sure the speech covers the information and is presented in an interesting way is something to keep in mind to keep the audience’s interest. When using some of these methods that have been discussed the speaker can enhance their public speaking capabilities.

97cd81_23464d2fe70545ef9e4e8ed31d10dbd8.jpg_srz_p_134_135_75_22_0.50_1.20_0.00_jpg_srzWyatt Goodman, Spring 2015 Account Coordinator

Wyatt Goodwin is an Account Coordinator for NinerNation Relations. His internships were marketing and public relations, and he is currently a graduating senior in the Communication Public Relations field. Previous public relations work includes UNCC Confessions and recruitment work for Ameripark. His skills include social media management and public speaking.

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Deciding Where to Live: Five Best places to Live for PR

One of the main decisions when graduating college is deciding where you want to live. I know that I’ve had a hard time debating whether I should stay in Charlotte or go begin an adventure in another city. When narrowing my searches of the “other city” I started with what places would be the best for someone seeking a job in public relations. These are the “Top 5” places to live if you are pursuing a job in Public Relations.

  1. Washington D.C.: First, Washington, D.C is an amazing place to live, especially for people in there twenties. However, for a Public Relations specialist D.C. has the best jobs that also pay the best than the national average. The average mean is $81,000 compared to the national average at $46,000. So, if you love politics and great museums D.C. is the perfect place for you!
  2. Toronto, Canada: If you love Rachel McAdams and Ryan Gosling then Toronto is the place for you. Toronto was listed the second best place to live for quality of life. In addition, it is a great place to live for Public Relations because it is home to the leading integrated strategic communications and public affairs firms, Fleishman-Hillard. Toronto is flourishing with opportunity!
  3. Denver, Colorado: Skiing isn’t the only good thing about Denver, but also it’s great careers in Public Relations. Known as the “Mile High city” it delivers top salaries and also has the second highest concentration of jobs. In addition, it has the highest concentration of Public Relations Specialists as well. If you like the cold and outdoor sports, Denver is the perfect place for you!
  4. Austin, Texas: Austin is located in central Texas and surrounded by many lakes. It is listed as the best city to live in for the next decade. This city is great for Public Relations Specialist because it offers ample opportunities in social media and has a great salary. However, keep in mind that salary isn’t everything, Austin also has a great nightlife and great food!
  5. Boston, Massachusetts: Boston is a huge city and home of the Boston Red Socks! It is also great for Public Relations Specialist because it is home to many agencies including Allen and Gerritsen, who was voted the best place to work in 2011 and offers a great internship program. The company also is active in community service.

Overall, you should choose what you want to do and what works best for you! I know that it can be hard to step out of your comfort zone but these are only five places to get your search going. If you’re not ready to take the leap yet, maybe you will be in a few years. Whatever you decide to do, I wish you the best!

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Jade Hudson, Spring 2015 Account Coordinator

Jade Hudson is a senior at UNC Charlotte with a love for social media. She is currently the Public Relations Intern for the non-profit, NC MedAssist. If you would like to connect with her follow her on twitter @Ehudson20 or on LinkedIn at http://www.linkedin.com/pub/elizabeth-hudson/83/3a3/455

Public Relations and Why You Need it

In today’s digital world, the need for public relations professionals is at an all-time high. Effective communication can be the key to taking your business to the next level. It is vital to yourself as well as your company that you have invested in quality PR. As expert communicators, PR professionals are equipped with the tools necessary to deliver key messages to your desired audience. It is important to note that your social media effort will be a waste of time if your intended audience is not attending to your message. Public Relations also play a major role in maintaining you and your company’s reputation. Reputation is something that companies work hard to keep in a positive light and since PR professionals know the importance of two-way communication, they know the steps that need to be taken in order to achieve the company’s goal. If you want to be successful, it’s also important that you are prepared for crisis. Crises can occur when we least expect them, but with a PR team readily available those crises can be solved before you or the image of your company is ever tainted.

The Public Relations Society of America defines the management of public relations as:

  • Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
  • Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
  • Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
  • Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.

From this definition, it is obvious why public relations professionals are needed. Companies and individuals wanting to enhance or build their reputations through the media hire an agency or a PR practitioner to formulate key messages and turn them into positive media stories. The hired PR agency or practitioner can also take negative coverage and turn into a favorable story for the individual or company. Public Relations is a profession that has been helpful to companies for many years and will continue to help business flourish for years to come.

10463883_10203168810892766_1647003029750752444_nDominique Yost, Spring 2015 Account Coordinator

Dominique Yost is currently a senior studying Communication Studies with a concentration in Public Relations. She has had previous PR experience as a marketing/media coordinator for Lain consulting, a small firm based here in Charlotte, and TheLilaRoseProject, an image consultant group. She is currently a member of NinerNation Relations where she is an Account Coordinator. Her skills include social media management, marketing, leadership, and web design.

Tips for Pitching a Public Relations Campaign

Too often, students are surprised by the assignment of pitching a campaign to a client. Suddenly, nerves set in, palms become sweaty and a panic attack sets in. Being prepared and knowing the strategies to use while giving a presentation can prevent all of these symptoms from occurring.

Carl Kwan is well known for his popular YouTube videos, which suggest tips for delivering a wonderful and effective presentation. Kwan has a variety of tips to help anyone become an above average presenter. In the public relations field, professionals will constantly be pitching campaigns to clients. The end of a presentation is the last thing a client will hear about a campaign pitch, and it’s the part that you want to be the most powerful and memorable. It is important to know the formula to wrapping up a presentation in an engaging way. The following tips will ensure a successful end to any campaigns presentation and hopefully the desired result of client approval of your campaign.
The end of your presentation should always connect to the beginning and main content of the presentation. Doing this ensures that the audience is reminded of what they just heard. Carl Kwan used this outline strategy for concluding a presentation:
  • Reintroduce your topic and say “And that is…(Your subject)”
  • What I talked about was (Summarize your key points of the presentation)
  • State, “the first thing I want you to do when you leave here today is…” (Call to action)
  • Say thank you
  • Ask if there are there any questions
Having this basic outline as a formula to successfully close a campaign pitch is useful because it is engaging to the audience. Stating the topic of your presentation again, reiterating key points and finally giving the audience a tasks (call to action) is the formula for a solid conclusion. A call to action is important because the audience needs directions or guidance.  Including the call to action in your conclusion is highly recommended because the audience needs to make reality out of the information you just gave them. Kwan uses his formula for an excellent conclusion in the following example.
  • “And that is cross-cultural awareness “
  • “What I talked about was the importance and influence of culture, my own cross-cultural experience, and I gave you a cross-cultural awareness framework.”
  • “The first thing I want you to do when you leave here today is to implement the first step in the framework and write down your motivation for improving your own cross-cultural awareness.”
  • “Thank you”
  • “Are there any questions?”
While the previous outline by Kwan was just an example, you can always have variations of this closing technique. Including a little more information relevant to your campaign or closing with some kind of activity/interaction between you and your client would be a great idea! For more tips on presentations or to check out the video on presentation conclusions, check out Carl Kwan at https://www.youtube.com/watch?v=MXSRRcA8yII.

Building and Sustaining Client Agency Partnerships

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Client partnerships are essential when building and sustaining your public relations career. The first agency-client meeting creates a perfect opportunity for both parties to establish a culture between the two. Once you establish a good fit then the relationship begins. Make it your business to know your clients, their values and beliefs, and it’s competition. You also need to study past documents to understand the voice of the organization and how they like their material written, or if that needs to be changed.

Adopting your clients’ communication channels instead of forcing them to use yours helps build understanding and reinforce that you are an extension of them.

It’s very important that your client can reach you any time of day or night. Having face-to-face meetings regularly to go over activities, themes, messages, or just to check-in can save time in the future. Important messages or points can often get lost over email. Multiple contact numbers or email is essential in gaining trust in this relationship. Your relationships should be thought as partnerships, so the scope of works should be general giving you the flexibility to serve without worrying about if it id out of your range.

Public relations professionals should think of themselves as connectors and should apply that skill to their clients. Clients will truly appreciate when you give them access to your network.

Keep and open mind and go with the flow. Client-agency partnership can only be successful of both partners work together to achieve a common goal.

Written by Chelsea Waddell, Account Coordinator.
Upon graduation in December, Chelsea hopes to find employment at a public relations agency or in entertainment PR. If you want to see more of Chelsea you can follow her Twitter page, @_allaboutchels and connect with her on LinkedIn.


Sources:
http://www.prdaily.com/Main/Articles/5_tips_for_building_a_great_clientagency_partnersh_15806.aspx
http://soloprpro.com/5-tips-to-build-client-partnerships/

Image courtesy of:
http://lab.agencyaccess.com/blog/bid/52516/Ending-Toxic-Client-Relationships-on-a-Positive-Note

Differences Between Public Relations and Marketing

 

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Most people believe that public relations and marketing are one in the same. But before venturing into public relations, it’s important to understand the difference between the two. While public relations and marketing are interested in brand development, they both have distinct goals to maximizing the development of a brand. PR News published a great article on public relations versus marketing. The following is a summary of the points of interest:

Public relations is all about building and maintaining relationships. It focuses on the relationships of the publics of an organization and uses two-way communication to evaluate its strategies. PR is public oriented and evaluates the public’s attitudes towards an organization. PR also uses the media to improve brand awareness. It is important in PR to develop a population around a product and to understand how the world sees your product or organization. PR is focused on both the attitudes/behaviors and the statistics of the public’s opinion. PR also focuses on the execution of strategies.

On the other hand, marketing focuses on the product and the sales responses of the product. It uses persuasive and content-oriented messages. Marketing tends to use one-way communication and is sales oriented. Marketing is intrigued with the selling of a product. The focus is more geared towards sales numbers instead of attitudes and behaviors. Marketing is intrigued with the developing a brand strategy.

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Public relations and marketing are usually confused to be the same. As a PR professional, it’s important to educate others on the difference between the two. Neither is wrong on how it develops a brand, but working in either career will be a different experience from the latter.

Summary by Nathalie Lopez, Account Coordinator.
Nathalie is graduating in December and is ready to see the world while developing a public relations career in Charlotte, NC.  Connect with her on LinkedIn and follow her on Twitter (@natlopez23) or follow her blog.


Sources:

http://www.aboutu.gr/wp-content/uploads/2011/08/marketing_vs_pr-300×164
http://www.prnewsonline.com/water-cooler/2014/09/04/the-difference-between-marketing-and-pr-its-all-in-the-inflections
http://www.bing.com/images/search?q=Public+Relations+Vs.+Marketing&FORM=RESTAB#view=detail&id=
330A856C9B40EB5DCBF51B128E2DD2DD9AA0BD37&selectedIndex=28

Can’t we all just get along?

Public Relations professionals and journalists have had a long history with one another. We depend on them to get our stories out, and they depend on us to get exclusive information. Even so, this relationship can sometimes be rocky. I know in my experience, I was terrified to call or contact journalists in any way. My perception of them was altered by the horror stories of failed relationships and broken camaraderies I’ve heard about and learned in school. PR Daily published an article this week entitled “Why reporters hate PR pros so much?” It explains why we as PR professionals have a duty to fully understand and form genuine relationships with journalists.

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Pr and journalism professionals must coexist to build successful working relationships over time.

 

  • Read what the reporter writes: Don’t just skim, actually take time to read a few different articles he or she wrote. Are they sarcastic, quirky, or witty writers? Then you should be too. Complement their personal style with similar techniques in your writing
  • Find out his/her interests outside of writing: In this case it’s okay to cyber stalk your perspective journalists. Amid the grueling hours of the journalism profession, they have lives as well. If you’re not pitching a story about a subject they write about professionally, they might write the story anyway if it’s something of interest to them.
  • Subject – “Not a Pitch”: Check in with reporters, just to see how they’re doing, building real relationships is key in public relations.
  • Be Genuine: Most PR professionals have taken a journalism class or two and genuinely can appreciate the journalism profession as a whole. Building genuine relationships is a clear part of public relations; if this is something you’re not interested in, choose another profession.

The article suggests there are clearly holes in our profession. Journalists don’t rant on Twitter about PR pitches in their inbox for no reason. Now is the time to change the face of our beloved profession.

 

Summary by Chelsea Waddell, Account Coordinator.
Upon graduation in December, Chelsea hopes to find employment at a public relations agency or in entertainment PR. If you want to see more of Chelsea you can follow her Twitter page, @_allaboutchels and connect with her on LinkedIn


Source: http://www.prdaily.com/mediarelations/Articles/17386.aspx

Image: http://www.northcarolinabookkeeping.com/blog/working-together/