Public Speaking Tips

When it comes to communication there are many things that have a factor in how the subject being discussed can be portrayed. It has to deal with how the speaker is communicating to the audience. If the audience is a judgmental audience then the speaker will be careful to what is being said.

The speaker needs to be honest about his or her subject they are discussing. Dishonesty can be seen through non-verbal communication, non-verbal communication is 75% of speaking.

A speaker seems more authentic when they speak about subjects that are important to them or personal. When a speaker is communicating about a personal subject adding in examples from their own life, it makes the speaker seem more authentic all together.

Creating good speaking habits is a way to enhance your competence when speaking. One way to enhance your competence is doing away with verbal fillers, reducing unnecessary hand gestures, and maintaining good eye contact with your audience.

When speaking in public about certain emotional and political concepts, the speaker needs to do away with his or her own biasness. Dogmatism is when a person confuses his or her own opinions with facts. This will make a speaker seem less knowledgeable about the subject they are trying to enlighten others about.

When addressing an audience in public, a speaker needs to shy away from negativity. Negatively speaking often gives the audience an unsettling view of the speaker, which in turns prompts the audience to pay less attention to the speaker.

On the positive side of public speaking, reducing uncertainty and having clear goals of the conversation is a great way to ensure and understanding audience.

On subjects of persuading people to be active in certain matters, having integrity is an important part; leading by example is a way to confirm to the audience of your own integrity.

Also, maintaining a specific pace and order is a strong tool to use when communicating publicly. Using a pyramid like way of ordering information is a useful way to ensure that the important information is presented first. Presenting the information from most to least important or specific to general is one way to use a pyramid like theory of ordering information.

Making sure the speech covers the information and is presented in an interesting way is something to keep in mind to keep the audience’s interest. When using some of these methods that have been discussed the speaker can enhance their public speaking capabilities.

97cd81_23464d2fe70545ef9e4e8ed31d10dbd8.jpg_srz_p_134_135_75_22_0.50_1.20_0.00_jpg_srzWyatt Goodman, Spring 2015 Account Coordinator

Wyatt Goodwin is an Account Coordinator for NinerNation Relations. His internships were marketing and public relations, and he is currently a graduating senior in the Communication Public Relations field. Previous public relations work includes UNCC Confessions and recruitment work for Ameripark. His skills include social media management and public speaking.


Public Relations and Why You Need it

In today’s digital world, the need for public relations professionals is at an all-time high. Effective communication can be the key to taking your business to the next level. It is vital to yourself as well as your company that you have invested in quality PR. As expert communicators, PR professionals are equipped with the tools necessary to deliver key messages to your desired audience. It is important to note that your social media effort will be a waste of time if your intended audience is not attending to your message. Public Relations also play a major role in maintaining you and your company’s reputation. Reputation is something that companies work hard to keep in a positive light and since PR professionals know the importance of two-way communication, they know the steps that need to be taken in order to achieve the company’s goal. If you want to be successful, it’s also important that you are prepared for crisis. Crises can occur when we least expect them, but with a PR team readily available those crises can be solved before you or the image of your company is ever tainted.

The Public Relations Society of America defines the management of public relations as:

  • Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
  • Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
  • Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
  • Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.

From this definition, it is obvious why public relations professionals are needed. Companies and individuals wanting to enhance or build their reputations through the media hire an agency or a PR practitioner to formulate key messages and turn them into positive media stories. The hired PR agency or practitioner can also take negative coverage and turn into a favorable story for the individual or company. Public Relations is a profession that has been helpful to companies for many years and will continue to help business flourish for years to come.

10463883_10203168810892766_1647003029750752444_nDominique Yost, Spring 2015 Account Coordinator

Dominique Yost is currently a senior studying Communication Studies with a concentration in Public Relations. She has had previous PR experience as a marketing/media coordinator for Lain consulting, a small firm based here in Charlotte, and TheLilaRoseProject, an image consultant group. She is currently a member of NinerNation Relations where she is an Account Coordinator. Her skills include social media management, marketing, leadership, and web design.

Building and Sustaining Client Agency Partnerships

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Client partnerships are essential when building and sustaining your public relations career. The first agency-client meeting creates a perfect opportunity for both parties to establish a culture between the two. Once you establish a good fit then the relationship begins. Make it your business to know your clients, their values and beliefs, and it’s competition. You also need to study past documents to understand the voice of the organization and how they like their material written, or if that needs to be changed.

Adopting your clients’ communication channels instead of forcing them to use yours helps build understanding and reinforce that you are an extension of them.

It’s very important that your client can reach you any time of day or night. Having face-to-face meetings regularly to go over activities, themes, messages, or just to check-in can save time in the future. Important messages or points can often get lost over email. Multiple contact numbers or email is essential in gaining trust in this relationship. Your relationships should be thought as partnerships, so the scope of works should be general giving you the flexibility to serve without worrying about if it id out of your range.

Public relations professionals should think of themselves as connectors and should apply that skill to their clients. Clients will truly appreciate when you give them access to your network.

Keep and open mind and go with the flow. Client-agency partnership can only be successful of both partners work together to achieve a common goal.

Written by Chelsea Waddell, Account Coordinator.
Upon graduation in December, Chelsea hopes to find employment at a public relations agency or in entertainment PR. If you want to see more of Chelsea you can follow her Twitter page, @_allaboutchels and connect with her on LinkedIn.


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Differences Between Public Relations and Marketing


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Most people believe that public relations and marketing are one in the same. But before venturing into public relations, it’s important to understand the difference between the two. While public relations and marketing are interested in brand development, they both have distinct goals to maximizing the development of a brand. PR News published a great article on public relations versus marketing. The following is a summary of the points of interest:

Public relations is all about building and maintaining relationships. It focuses on the relationships of the publics of an organization and uses two-way communication to evaluate its strategies. PR is public oriented and evaluates the public’s attitudes towards an organization. PR also uses the media to improve brand awareness. It is important in PR to develop a population around a product and to understand how the world sees your product or organization. PR is focused on both the attitudes/behaviors and the statistics of the public’s opinion. PR also focuses on the execution of strategies.

On the other hand, marketing focuses on the product and the sales responses of the product. It uses persuasive and content-oriented messages. Marketing tends to use one-way communication and is sales oriented. Marketing is intrigued with the selling of a product. The focus is more geared towards sales numbers instead of attitudes and behaviors. Marketing is intrigued with the developing a brand strategy.

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Public relations and marketing are usually confused to be the same. As a PR professional, it’s important to educate others on the difference between the two. Neither is wrong on how it develops a brand, but working in either career will be a different experience from the latter.

Summary by Nathalie Lopez, Account Coordinator.
Nathalie is graduating in December and is ready to see the world while developing a public relations career in Charlotte, NC.  Connect with her on LinkedIn and follow her on Twitter (@natlopez23) or follow her blog.


Perks of Being a PR Professional

Working as a public relations professional is not an easy task. To get in the field is much like any other profession; it takes time, education and of course networking. Once in the field, it becomes increasingly harder to stay climb the ladder and advance further into this challenging field. With all these factors weighing against an individual, what would make someone crazy enough to jump into this field?

  • The key to public relations is talking: If conversing comes easy to you then you will enjoy being a public relations professional. From the little experience I have so far in this field I have learned that in order to be successful in this field you have to talk to everyone, shake their hands and most importantly get comfortable having a conversation with them, because chances are they can help you in one way or another.
  • Networking: Adding on to the first perk, networking is a bonus of working in the public relations field. Meeting and talking to clients becomes second nature to any public relations practitioner, so in the process of talking to clients a practitioner is also networking with them. That is crucial because like stated in the first perk, you never know how that individual could help you in the future.
Image Courtesy of Boston College.
  • Free Stuff: This may not take place at every PR job, but a good deal of them do offer free stuff to the PR practitioners that are working on their accounts. For example if you work at a PR agency, chances are whichever account you work on will either give you their product to try for free or give you a major discount on purchasing it. The clients want their account executives to know and be familiar with their product, which means they will make it easy for you to obtain it.
  • Lots of hands-on work: If sitting behind a desk all day bores you then chances are you will have more fun being a PR practitioner. Again using an agency as an example, most companies will fly their account executives out to a product showcase or some type of event where their client is being offered to customers. During that time, the account executives will get a hands-on feel for how their client wants to reach potentially new customers, which will remove them from behind the cramped desk. A PR practitioner could travel all over the world as they help their clients reach new audiences. Also, this perk will contain perk #3 as well. At these events the company you work for will pay for your hotel, an allowance on food, as well as more free merchandise from the client.
  • Lastly, being a PR practitioner doesn’t get boring: Obviously this can be viewed as a biased opinion but from my experience I can tell any rising PR practitioner that this job will keep you guessing. Every day is a new challenge, and there seems to never be the same job day after day. On any given day a PR practitioner can be flying out to a product showcase, on the phone talking to new clients, building statistic sheets for client presentations, writing press releases, constructing new graphics for their client, or even just shaking hands and talking to people. Every day I come to work I feel that there will be something new and different awaiting me on my desk. There has never been a time where I wished I was doing something different.

These five perks keep me driven in the public relations field and should be factored into any potential new PR practitioners decision upon entering the field. Being a PR practitioner is what I love to do, and I would not change my job for any in the world.

Image courtesy of Cision.


Written by Jordan Morris, PR Specialist.
Jordan Morris is a senior at UNC Charlotte with hopes of venturing into sports public relations upon graduation in December of 2014.


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