The Relationship Between Public Relations and Twitter

In this day and age, most people are on some form of social media or at least know of it. Twitter, can be considered one of today’s most popular social media sites. Many people look to twitter not only for entertainment but also for news. In many situations, the public may look to twitter as a play by play of a live event. For example, while watching an award show, such as the MTV Video Music Awards, people will tweet their opinions about who won, what a celebrity was wearing, or any controversial event that may have happened.

So with twitter being so prominent, would it be smart for public relations professionals to take advantage of this media outlet? I can think of three good reasons for why the answer is yes.

First, a tweet can only be comprised of 140 characters, this will allow PR practitioners to share their information in a very straight forward and concise way. When looking at a twitter for a certain company, a client will be able to easily find the information he or she is looking for without all the extra fluff.

Second, tweets are not just a once a month update but because they are shorter they can happen more often. This will ensure that everyone is up to date on the happenings of that particular company, especially in a crisis situation.

Lastly, twitter is not just a one-way communication outlet. Followers can retweet, favorite or even tweet back their responses and opinions. Therefore, the feedback is still a factor in this form of Public Relations.

Twitter will not always be one of the hottest forms of social media. But for the time being, it can be a very affective platform for public relations. So it is smart to take advantage of all that twitter has to offer for a company and its publics.

Natalie McNeil Bio 2Natalie McNeil, Spring 2015 Account Coordinator

Natalie McNeill is a junior at UNC Charlotte. She is a member of PRSSA and has one internship experience so far. Natalie hopes to venture into fashion PR or event planning.


Social Media Accounts: Private or Public?

Every student comes to the point in their college career when the end is near and it’s time for job applications and interviews. Time to change out of the usual class t-shirt attire and trade it in for dresses and suits…but will that be enough? As popular as social media has become over the past couple years, it’s no surprise potential employers will look at your profile before hiring you, and they’re probably right to.

What does this mean? Well, a couple things actually.

1) The picture of you dancing on the table at the bar needs to go


We understand- you like to have fun! However, not every fun thing you do needs to be in the public eye. Have a mentor go through your pictures and delete what may seem unprofessional or make it private! Who knows, your co-workers may enjoy dancing on tables too…but find that out before you let them know the real you.

2) Beware of TUI

It’s always entertaining scrolling through your TL the morning after a night out and receiving favorite notifications on a tweet you don’t remember tweeting…you had no idea you went to cookout! Tweeting under the influence can be a dangerous thing. Luckily, there’s a delete button…but if you have friends like mine then you know there’ll be screenshot copies to remind you the next day. A big part of Public Relations is social media and tweets with accurate grammar. Businesses want to know they can trust you to not tweet anything harmful about their company…and what better way to prevent that than starting with your own account?

3) Everyone likes surprises

There’s nothing wrong with a public account. If you do it the right way it can be a great tool to show employers your personality, and hey, it could even help you land that interview (13 Retweets?! I mean you’re basically already famous). However, if you’re not 100% confident that there’s nothing there you may regret, it won’t hurt to make it temporarily private until you land the job of your dreams. Be that mystery job applicant that they have to call in for an interview to find out more about, not being able to see your accounts may be intriguing enough for them to want to learn more…like I said, who doesn’t love surprises?

So what’s the answer? Well that’s up to you. With positives and negatives on both sides, it comes down to your own judgment…take down those embarrassing photos, proofread your tweets, and put yourself in the employer’s shoes. If you saw your profile from their standpoint, would you hire yourself?

947205_10151501836448645_1619887963_nCady Ray, Spring 2015 Account Coordinator

Cady Ray is a senior majoring in Communications Studies with a concentration in Public Relations. She is set to graduate early in December 2015. Cady Ray finished her term as Secretary of PRSSA and her internship with 49er Athletics Media Relations department last semester. She’s currently an intern at SPARK Strategic Ideas and is excited to experience the agency side of PR. She works as Resident Advisor on campus and is a member of Alpha Delta Pi sorority. Cady Ray also serves on the Panhellenic Executive board as Director of Recruitment Counselors. When she isn’t working or in school, Cady is usually planning or stressing about something… In her spare time though, she loves to read books and watch movies, or even splurge for a ticket to watch her favorite sports teams play.